Partnering with the technology innovators shaping tomorrow

Even the best ideas are only as powerful as the technology behind them. Working alongside the world’s most creative, far-sighted, and reliable technology providers, we turn your concept into commercial reality.

We design for a disrupted world.

In a fast, fluid digital landscape there’s no place for rigid, monolithic systems. We use our deep composable commerce expertise to guide you through the maze of APIs and platforms. Reaching a flexible solution to handle both today’s priorities and tomorrow’s possibilities.

We don’t have a ‘preferred stack’. Instead we offer carefully crafted, bespoke solutions, designed to smooth out the twists and turns of your business’s journey.

Contentful

Contentful is the leading Digital Experience Platform (DXP) for digital-first businesses, built to power the next generation of customer experiences. Designed to meet the exponential demand for content at scale, the Contentful DXP combines composability, native AI, rich personalisation, experimentation, and enterprise-grade performance into a single, extensible platform built for the future. Unlike traditional monolithic DXPs or disconnected point solutions, Contentful empowers teams to move faster and build smarter.

As used by:

Furniture & Choice

Commerce Layer

Commerce Layer is the enterprise-ready composable commerce platform that lets brands and retailers sell anywhere. Its API-first infrastructure powers headless storefronts, omnichannel retail, and in-store POS from a single set of endpoints, so teams can build any commerce experience across any market or channel. Trusted by some of the world's most demanding retail and luxury brands, Commerce Layer gives teams the flexibility, performance, and reliability to sell wherever their customers are.

Segmentify

Segmentify is an AI-powered personalisation and customer engagement platform that enables businesses to deliver real-time, highly relevant experiences across every touchpoint. By combining machine learning with behavioural data, it transforms customer intent into actionable, revenue-driving outcomes. From product recommendations and on-site search to web push, email, SMS, and WhatsApp, Segmentify unifies all engagement channels in one platform. Built for speed and scalability, it empowers teams to create consistent, personalised journeys that increase conversion rates, average order value, and customer lifetime value.

Algolia

Algolia is the leading Search and Retrieval AI platform, powering 1.75 trillion searches annually for over 18,000 businesses. Built API-first, it combines keyword, vector, and hybrid retrieval to power scalable search, RAG, and agentic AI experiences with unmatched speed, trust, and developer simplicity.

Just After Midnight

Just After Midnight (part of the Ultima family) work to demystify technology and DevOps for end clients by helping clients evolve with fast-changing technology and giving businesses the ability to take ownership of their own products and applications. Just After Midnight is Ultima’s cloud and application support brand, bringing fresh multi-cloud and digital transformation capabilities to clients. By providing specialist knowledge for your business needs, Just After Midnight is dedicated to protecting client revenue and reputation, whilst combining unrivalled technical expertise with cutting-edge software automation to help businesses work smarter and teams to deliver more.

Threecolts

Threecolts is the operating system for modern commerce. We help brands, retailers, and marketplace sellers eliminate the “Complexity Tax” — the time, money, and margin lost to fragmented systems, manual work, platform errors, and rising operational overhead. We recover lost profit, enable seamless expansion into new sales channels, and automate the workflows that slow growing businesses. Today, over 30,000 companies use Threecolts to simplify operations, unify their commerce stack, and scale without adding complexity.

Dotdigital

Dotdigital is an all-in-one customer experience and data platform (CXDP) that empowers marketing teams to exceed customer expectations with highly personalized cross-channel journeys. With Dotdigital, marketers can seamlessly unify, enrich, and segment customer data. Breaking down data siloes, Dotdigital streamlines decision-making and paves the way for marketing creativity that delivers customer engagement at scale. With powerful AI capabilities, Dotdigital makes it easy to automate deeply personalized experiences across web, email, SMS, WhatsApp, chat, push, social, ads, and more.

Relewise

Relewise is an AI-powered platform that builds personalisation into your ecommerce strategy by delivering unique digital user experiences across B2C and B2B. Our single-index architecture lets Relewise process behavioral signals and contextual data to generate AI-driven insights at scale, delivering intelligent search results and recommendations in milliseconds. Through a consumption-based model, Relewise adapts to your business needs, paying only for the personalized experience your users expect. We keep it real. No hot air, just straight talk and a determination to build something better. Personalize. Connect. Relewise.

As used by:

AQA

Contentsquare

Contentsquare is the all-in-one experience intelligence platform designed to be easily used by anyone that cares about digital journeys. With our flexible and scalable platform, you quickly get a deep understanding of your customers’ whole online journey. Our AI-powered insights provide those “ah ha” moments you need to deliver the right digital experiences. You get to work faster and smarter with the confidence to know what to do next to improve.

As used by:

21 Degrees