The Floor Room
Laying the digital foundations for premium commerce.
Where they began
The Floor Room had a clear ambition: to extend their premium in-store experience into the digital world, starting with D2C and, in time, scaling into B2B. But while the vision was strong, the digital foundations weren’t quite there yet.
The existing customer experience fell short of expectations, and the inherited Episerver stack (from sister brand Carpetright) raised questions about its ability to support the kind of best-in-class commerce journey The Floor Room had in mind.
The opportunity? To create something smarter, sharper, and far more aligned with the brand’s premium positioning – a platform built for now and ready for what’s next.
Where they are today
The Floor Room was at a pivotal stage in its journey — a young brand with big ambitions and a clear need to lay solid digital foundations. To support that, we kicked things off with a full UX audit and Benchmark Analysis. This wasn’t just about fixing pain points; it was about building a shared understanding of what a truly standout digital commerce experience should look like, and using that to inform the future roadmap.
Alongside the design exploration, we ran a deep-dive technical discovery. The inherited Episerver stack raised some important questions around long-term scalability and agility. Meanwhile, the in-house team were already exploring Shopify POCs — a clear sign of momentum and openness to new ideas. We broadened the lens further, evaluating composable commerce options to find the right fit for a future-ready tech stack and proposed a commercetools-powered solution, one that promised to turn digital into a real strategic advantage.