Meet the Team: Jocelyn, Timberyard UX and UI Product Designer
“Personalisation is something I’d love to see more of in ecommerce. Brands like Amazon and Netflix do it so well, and yet so many others aren’t doing it at all"
Jocelyn has been working with us since October 2023, contributing to projects like YuMove and AQA. She brings years of experience as a UX/UI and digital product designer, having worked with BBC, Sony, Amazon, Channel 4, and more.
She studied Communication Design at university, which covered all areas of design, including print, photography, coding, and typography, but the interactive design aspect always stood out to her.
“After graduating, I worked as a Web Designer in both agencies and in-house roles. As I became more senior, I progressed to Design Lead and became more of a people manager.
“But I missed the hands-on work. Since then, I’ve worked as a contract Senior UX/UI Designer for all sorts of companies and clients, from Clarks to Unilever to Audi.”
How Jocelyn works.
With her experience, Jocelyn understands how different users interact with various interfaces. She always starts by digging into the behaviours and blockers behind a user’s decision-making.
“I’ll often start with some competitor research and build a few prototypes. Then we do user testing, usually with an external company, so we don’t risk subconsciously leading the user. They’ll bring in a range of test candidates and observe how they interact with the design across mobile and desktop.
“If we don’t have the budget for full user testing, I’ll do A/B testing, showing different designs to different users and tracking what performs best. Testing is brilliant because it keeps you honest.”
Jocelyn likes working with clients who care about usability, accessibility, and data. But she’s also realistic about constraints.
“Some people think I just place text and images on a page. That’s such a simplistic way to look at what I do. It’s about solving problems, understanding pain points, guiding user journeys, and making sure people have the right amount of information to make a decision.”
She also closely monitors trends and tech that can make a difference.
“Personalisation is something I’d love to see more of in ecommerce. Brands like Amazon and Netflix do it so well, and yet so many others aren’t doing it at all.
“And when I worked at the BBC, accessibility was embedded into every design process. Seeing more companies prioritising it now is great, but there’s still work to do.
“I also think AI could be really helpful for designers. Not replacing us, but automating boring jobs like resizing images so we can focus on creativity and bigger thinking.”
What matters to Jocelyn?
“I love working in agencies because you learn from different clients and teams. It keeps things fresh.”
She also cares deeply about flexibility and inclusion.
“I currently work with a very female-led team. Suzie Leckie is a huge advocate for women in leadership, and I think that’s fantastic.
“When I had my daughter, I made a choice to work from home for flexibility and independence. Since COVID, more companies have embraced it. My partner works from home now, too, so we can share childcare. That kind of flexibility is important. It helps create a more equal playing field.”
Outside of work
Jocelyn likes to spend as much time as she can being active and outside in her spare time. Something that's incredibly important to homeworkers.
“A couple of years ago, I started the ‘Couch to 5 K’ challenge, and since then, I run every other day. I also enjoy Matwork and Reformer Pilates; it’s a chance to socialise and exercise at the same time.
“I am an avid gardener. We’re lucky to have a lovely garden at home and an allotment plot, where I grow fruit, vegetables, and flowers. I love sharing this experience with my young daughter.”
