Meet the Team: Ida, Timberyard Designer
Ida is one of our Timberyard designers, and she is passionate about creating genuinely accessible digital products.
She’s worked on apps and platforms used by millions, including All4, Freesat, and BBC Red Button, and she’s driven by one belief:
If it’s built for the mass market, it should work for everyone.
Connecting the dots between tech, content, and branding
"I approach things rationally and know how to collaborate across teams, whether that's product owners, developers, or copywriters".
Balancing design with technical understanding is one of Ida’s greatest strengths.
"I’ve seen both ends of the spectrum. Some agencies produce beautiful designs that completely ignore technical constraints. Others are highly technical but lack design sensitivity. Either way, the result often falls flat for the client."
"What I try to do is bridge that gap. I want the end result to be beautiful and buildable. That means staying close to development and content teams to ensure everyone’s aligned on what’s realistic and worth pushing for."
Ida’s story
Ida studied at a traditional design school in Copenhagen before digital design really took off. Her first role was designing interactive television apps, before UX designer was even a job title. Roles weren’t defined, meaning there was much freedom and experimentation.
Her interest in human behaviour and how people interact with technology drew her to digital products. She’s also very passionate about making design accessible to everyone.
"Working on platforms used by millions has made me appreciate how important it is to design inclusively. Accessibility isn’t optional. Everyone should be able to use what we build. With the tools we have, there’s no excuse not to build in basic accessibility."
"I’m not interested in technology just for the sake of it. I care more about what it does and how it shapes the future, especially for the general public.
"I’m also really interested in how big tech influences society. The more they shape our daily lives and financial systems, the more we need clear legislation. Children should grow up understanding how to assess sources, filter harmful content, and navigate the digital world confidently. It’s fundamental to a healthy democracy."
Outside of work
Outside of work, she loves to travel, listen to music, draw, and immerse herself in different cultures.
"Living in London is perfect for me. You’re surrounded by people with entirely different perspectives. I like being challenged and learning from others.
"To step away from screens, I do watercolours and observational drawings. It’s a grounding way to engage with the world, slowing down and really looking at things.
“Music has always been a huge part of my life, too. It brings people together and helps form little subcultures and communities that cross borders. It’s my social glue."
